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This Thanksgiving weekend, people filled their online shopping carts in addition to their plates, according to research.
The U.S. e-commerce data tracker Adobe Analytics reports that Black Friday online sales reached a record high of $10.8 billion this year.
According to Adobe, it is more than double the amount that people spent on online buying in 2017, when sales were just over $5 billion.
According to the analytics company, record-breaking online spending on Thanksgiving day was followed by record-pacing Black Friday purchases.
According to Adobe, customers spent a record $6.1 billion online on Turkey Day, an increase of over 9% from the previous year.
This Black Friday, what are consumers purchasing? According to Adobe, online Black Friday sales were mostly driven by toy spending, with toy sales overall jumping 622% over a typical day.
Earlier this autumn. Jewelry sales increased by 561 percent, appliances by 476 percent, clothing by 374 dollars, and electronics by 334 percent.
Disney Princess toys and dolls, “Wicked” toys, card and board games, Harry Potter LEGO sets, and Cookeez Makery oven play sets were among the most popular toys.
Additionally well-liked were gaming systems including the PlayStation 5, Xbox Series X, Nintendo Switch OLED, and Meta Quest.
Other “hot sellers,” according to Adobe, were smart watches, fragrances, espresso makers, beauty and skin care kits, and Bluetooth speakers and headphones.
Online buying is increasingly taking place on smaller displays. According to Adobe, over 55% of all Black Friday online purchases took place on mobile devices.
In general, it seems that consumers were more eager to purchase online than to visit physical businesses.
MasterCard said that although in-store sales only increased by 0.7% over the previous year, online retail sales increased by 14.6%.
MasterCard reports that overall retail sales, which include both online and in-store transactions, increased 3.4% this year.